Rebecca Rumble
I design the systems brands use to stay relevant.
Rebecca Rumble is a Creative Director building brand worlds that live in culture. Her work moves beyond campaigns — designing systems that define how brands behave over time, across platforms, and at scale.
She has collaborated with Nike, Instagram, Squarespace, Dunkin’, Apple, and OpenAI, and has served on juries including The Webbys, D&AD,
and AICP.
Campaign Storytelling
✳︎
Film, Motion & Social
✳︎
Brand & Narrative Systems
✳︎
Cultural Relevance
✳︎
Creative Leadership
✳︎
Campaign Storytelling ✳︎ Film, Motion & Social ✳︎ Brand & Narrative Systems ✳︎ Cultural Relevance ✳︎ Creative Leadership ✳︎
Approach
Her work moves beyond campaigns — designing systems that define how brands live in culture over time.
4 x Cannes Lions
✳︎
3 x D&ADs
✳︎
3 x Webby's
✳︎
2 x Vimeo Staff Picks
✳︎
4 x Cannes Lions ✳︎ 3 x D&ADs ✳︎ 3 x Webby's ✳︎ 2 x Vimeo Staff Picks ✳︎
Clients
Built an editorial brand world that felt human — not product.
→ Turned the brand into a living editorial platform
→ Shifted from product-first to community-led
→ Created scalable content franchises
Squarespace
Dunkin’
Built a motion-led entertainment platform.
→ Turned social into a behavior engine
→ Repositioned the brand as a cultural force
→ Rebuilt the brand’s visual system
Designed performance-driven storytelling systems.
→ Defined how stories are told on the platform
→ Elevated the visual language for conversion
→ Built systems for scalable content
Oprah
Transformed Oprah’s Book Club into a cultural platform beyond Apple TV+.
→ Took the show beyond the screen into culture
→ Turned audiences into UGC participants
→ Built an always-on editorial system
Repositioned Samsung as a cultural brand
— not just a product.
→ Shifted the brand from product-first to culture-led
→ Redefined the visual language through design
→ Built a system for content at scale
Samsung
Built energy at street level
— taking football into culture.
→ Embedded the brand in youth culture
→ Turned training into a content system
→ Created moments that lived beyond the game
Nike
What I Do
01
Cultural
Storytelling
Building narrative systems that embed brands in culture.
02
Brand &
Motion Systems
Designing visual systems that define how brands behave over time.
03
Creative
Leadership
Leading teams to build systems that drive long-term brand value.
Creative
Leadership
Rebecca Rumble is a Creative Director shaping brand worlds across culture, design, and emerging platforms.
Her work moves beyond campaigns — building systems that define how brands behave over time and at scale.
She has led work for Nike, Instagram, Squarespace, Dunkin’, Apple, and OpenAI, and is a regular voice on creativity, serving on juries including D&AD, The Webbys, and AICP.
