Editorial Worlds

Rebecca Rumble is an executive creative director and founder who helps brands develop a point of view, build an editorial world around it, and create the systems that turn that world into stories at scale.

She has led creative work for Instagram, Squarespace, OpenAI, Nike, and Dunkin’—bringing together strategy, editorial, design, motion, and AI to build brands that stay distinctive as they grow.

Before advertising, Rebecca came up through music, editorial, and subculture—playing in a band, DJing, promoting club nights, writing and building communities from the ground up. It taught her that people don’t want to be targeted; they want to feel part of something. That belief still shapes her work today.

Rebecca is the founder of Rumble Studios™, an independent creative studio that builds editorial worlds and creative systems for brands—turning a point of view into stories that scale.