Not campaigns. Not content for the sake of it.
Systems that live in culture — across social, motion, and community.

Her work turns brands into platforms people participate in — shifting from product to presence, from messaging to behavior.

She has led creative across Instagram, Squarespace, Apple TV+, Nike, and Dunkin’, defining how brands operate in an always-on, audience-first landscape.

Before advertising, she came up through music, art, and subculture — running a band, DJing, and building communities from the ground up. That foundation still shapes her work today.

Rebecca is the founder of Rumble Studios™, a creative studio building narrative, motion, and cultural systems for brands that want to matter long-term.